What is SEO? - Search Engine Optimisation is a complex set of strategies implemented by us to increase your company’s website rankings in search engines such as Google and Yahoo which can lead to increased visibility, leads, sales and profits. Getting your website to the front page of Google is not an easy task and can only be done competitively by a marketing expert.
A successful internet marketing campaign will have carefully researched and relevant keywords included in relevant content. On-page SEO refers to website elements which build a web page, such as HTML code, textual content, and images. Off-page optimisation refers, predominantly, to relevant backlinks.
Types of SEO
There are 2 types of marketing, White Hat and Black Hat SEO. As the colours suggest, they vary differently in their approach and have different outcomes. Though both types of SEO have their own components, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the black hat variety.
White Hat SEO
White hat SEO uses techniques and methods to improve the search engine rankings of a website which don't run against rules of search engine (mainly Google) guidelines. Some white hat techniques include: high quality content development, website HTML optimisation and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. Outcomes: Steady, gradual, but lasting growth in rankings.
Black Hat SEO
Black Hat exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. Some black hat techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links. Outcomes: Quick, unpredictable, and short-lasting growth in rankings.
Our first job is a comprehensive analysis
Analyse how functional and user friendly your website is
Analyse whether or not your pages are effective or just causing people to click away immediately
Analyse what keywords and search phrases users are actually putting in to the search engines, that you could be taking advantage of in a Google Adword or PPC campaign
Analyse your competition
SEO is Rocket Science...
A good campaign takes time, effort, skill and thinking outside of the box. Successful campaigns can take months to obtain the required possession and then you must maintain your SEO strategy to stay in that position. We have a wealth of experience and a proven track record in ranking websites
When putting together a strategy our team must get to know you industry, who the big players are, what people are searching for and what you want to be found for.
If you are a small local business then you don’t want to start a national campaign, you just want to target your local area with a localised key phrase
We can create high quality content and syndicate it for you:
Using research tools that we have at our disposal we will uncover how your company is ranking for certain keywords and terms that could be beneficial to you, Our in-house copywriters will generate high quality content of substance that search engines will find relevant. The algorithms that Google employ are actually advanced enough to enable their web bots to analyse content; low quality, ungrammatical or vague, poorly written content will be left out of results.
We will also share this useful, highly relevant content across the web via many social media platforms: Facebook, Digg, StumbleUpon, Del.i.ci.ous, Twitter, and many other sites, ensuring that the content is seen by as many people as possible. If you read an article and you find it insightful and you feel other may benefit then you will share it, this is the key to a good social media campaign. This creates organic SEO and makes your site rank even higher on search engines because they will realise that your website is relevant and informative.
If you don’t already have a Google Adwords account or know about the adword service, we can help. Adwords are the little advertisements that appear on the right hand side of Google when you search for anything. They are relevant to the search and are paid for advertising.
These Pay Per Click advertising campaigns let you compete for search phrases by paying for them in an auction. You only pay if someone clicks on your ad. These campaigns require constant monitoring and analysis, which we will do for you. All implemented strategies must be maintained and adapted with skill, to changing market conditions.
SEO & Link Building
“The basics behind link building is the more inbound links that you have on the higher your website will rank” – These have to be relevant links coming from relevant websites
Link popularity is one of the most important ranking factors search engines consider. From the point of view of search engines, the number of links leading to your site from other web resources reflects the level of trust given to it. Effective link building campaign will bring your site higher in search results.
If you want to rank high on Google and other search engines then link building is a must within your SEO campaign and our team can create thousands of relevant inbound links.
Advantages of SEO Services
People don’t surf the web, they Google it. Most people on the Internet like to use search engines to search for a specific product or service and if your website is not displayed on the front page of Google you are losing business. SEO Asylum will create a strategy that will ensure you website will be ranking highly so potential clients can find you.
Advantages of marketing are increased traffic, increased brand visibility, increased sales etc.
You can increase daily and unique visitors on your website by offering information related to their needs.
You can target visitors who are looking for items which are exactly related to your company and increase brand recognition and identity.
Writing contents which are exactly relevant to your product increases public exposure.
You can grow your online business and achieve your goals
You can divide your number of target visitors towards specific products which are highly related to them.
We get measurable results by analysing search engine reports, website statistics, visitor conversion rates and key indicators.
Would you like a FREE SEO Audit?
If you would like a FREE SEO Audit on your website please complete our DISCOVERY FORM. The information provided will give us all the information we need to create a full and accurate report on your website, your competitors website and the steps that need to be taken to increase your website position within Google.
We can help you generate more traffic, more leads and show you how to maximise those leads