Senior Marketing Executive (Ref: SEOA7)
£28,000 to £32,000
Our client is a prestigious retail business who are looking to grow their marketing team by recruiting a Senior Marketing Executive to manage their above the line activity which includes press and TV. The role will also manage their PR, events and CRM activity. This fast growing financial services business in London is looking for a Brand & Advertising Manager to be responsible for day-to-day management and implementation of the marketing strategy to drive new customer acquisition, as well as build a consistent brand image and reputation. You’ll manage their advertising and media agencies and work closely with relevant teams to deliver ATL marketing campaigns.
– Executing the marketing strategy for their main brand and delivering effective marketing campaigns across TV, press, PR, digital and CRM
– Creating all marketing communications for the brand including brochures, direct mail and leaflets
– Manage and plan monthly media schedules and negotiate buying rates in with the media buying agency.
– Manage relationships with external agencies including PR and media buying
– Working with the digital team to deliver the CRM strategy to support offline activity
– Delivering targeted CRM campaigns through email and direct mail to encourage cross sell opportunities
– Work closely with the creative team to ensure brand consistency on all external communications
– Provide support on all in-store communications
The ideal candidate will be of graduate calibre and have a proven track record of delivering innovative and creative marketing campaigns across above the line channels and be comfortable managing agencies and working in a fast paced environment. You will be a forward thinking brand marketer and have experience of working with media buying and media planning agencies. You will also have a background within consumer marketing and have excellent project management skills.
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