There are a lot of abbreviations within the SEO industry so will have put together a brief list, we hope this helps:
• SEO – Search Engine Optimisation • SEM – Search Engine Marketing • PPC – Pay Per Click • CPC – Cost Per Click • CPM – Cost Per Mille (cost per 1 thousand impressions) • PPA – Pay Per Action • OPSEO – On Page SEO • OFPSEO – Off Page SEO • CTR – Click Through Rate • SERP – Search Engine Results Page • SMM – Social Media Marketing • SMO – Social Media Optimisation • BL – Backlink • IBL – Inbound Link • OBL – Outbound Link • OWBL – One Way Backlink • SWL – Site-Wide Link • CSS – Cascading Style Sheet • HTML – Hypertext Markup Language • XML – Extensible Markup Language • CMS – Content Management System • LPO – Landing Page Optimisation • PR – Page Rank (or, occasionally, Press Release – look out for the context)
If you would like any further information, please feel free to get in contact
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