• There are a lot of abbreviations within the SEO industry so will have put together a brief list, we hope this helps:

    •    SEOSearch Engine Optimisation
    •    SEM – Search Engine Marketing
    •    PPCPay Per Click
    •    CPC – Cost Per Click
    •    CPM – Cost Per Mille (cost per 1 thousand impressions)
    •    PPA – Pay Per Action
    •    OPSEO – On Page SEO
    •    OFPSEO – Off Page SEO
    •    CTR – Click Through Rate
    •    SERP – Search Engine Results Page
    •    SMMSocial Media Marketing
    •    SMO – Social Media Optimisation
    •    BL – Backlink
    •    IBL – Inbound Link
    •    OBL – Outbound Link
    •    OWBL – One Way Backlink
    •    SWL – Site-Wide Link
    •    CSS – Cascading Style Sheet
    •    HTML – Hypertext Markup Language
    •    XML – Extensible Markup Language
    •    CMS – Content Management System
    •    LPO – Landing Page Optimisation
    •    PR – Page Rank (or, occasionally, Press Release – look out for the context)


    If you would like any further information, please feel free to get in contact

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